News archive

Market United Wins At The WA Web Awards
17-8-2007
Market United is pleased to announce winning two awards at the WA Web Awards.
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Market United Rides Rise Of Digital Media
30-7-2007
The winds of change are blowing across Australia’s advertising landscape, forced by the rise of the internet, mobile phones and other digital media.
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Market United Hat-trick for WA Web Awards Nominations
18-7-2007
Market United is delighted to announce three of their local campaigns have been selected as finalists in this year’s WA Web Awards .
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Microsite by Market United Exceeds Murdoch University’s Target
13-7-2007
Market United recently launched Murdoch University’s mid year enrolment microsite, www.midyear.murdoch.edu.au.
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Major US Contract: Market United Are Top of Class
11-7-2007
Market United has been appointed to develop a new Web 2.0 community site for San Francisco-based GreatSchools.net.
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Refurber.com – Another Big Build For Market United
20-6-2007
Forget your spanner, drill bits and that collection of odd nails, the most important thing to have in your renovation toolbox is this: Refurber.
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Market United Put a New Spin on RAC
28-5-2007
The current rental market may be hard to play, but RAC is encouraging more Australians to take a chance, thanks to the launch of the RAC Renter's Insurance site, developed by Market United.
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Web 2.0 in Business Is On The Rise
7-5-2007
According to eMarketer.com, more than 50% of large businesses worldwide are using forms of Web 2.0 technology such as blogs, online video and social media applications.
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HomeBrew Is The Toast Of The Town
23-4-2007
On Wednesday 18 April, over 100 invited guests gathered for WA’s major digital marketing networking showcase – HomeBrew. The event explored Web 2.0 and the potential of this technology for Perth’s marketing and technology professionals.
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Australian Online Spend Grows to 22%
10-4-2007
A bumper year for online advertising spend was predicted for the US in 2007 and the boom has spread to Australia, according to eMarketer.com.
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HomeBrew: 18 April 2007
5-4-2007
Since its launch in 2004, HomeBrew has become WA’s major networking showcase for marketing and technology professionals. It regularly draws over 100 high profile guests; who gather to share online experiences and listen to keynote addresses on digital issues of the day.
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Market United Welcomes New Team Members
29-3-2007
As the online marketing industry continues to grow at an exponential rate, leading Perth digital agency Market United welcomes five new recruits who bring a wealth of skills and experience to the team.
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Murdoch University Discovers As Market United Uncovers Site
22-3-2007
Discovering ways to make the world a better place is what drives Murdoch University’s world-class researchers, and Market United are delighted to play a part in this quest.
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Parents Ride Web 2.0 Wave
19-3-2007
Parenting communities have moved out of the town hall and into cyberspace, thanks to Web 2.0 social networking technology.
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Market United in IAB Award Finals
6-3-2007
Market United are delighted to announce that their Have A Super Christmas campaign (for client Virgin Money) has been selected as a finalist in this year’s Interactive Advertising Bureau (IAB) Awards.
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Internet Bids Farewell to “.um”
12-2-2007
The Internet Corporation for Assigned Names and Numbers (ICANN) has decided to eliminate “.um” from the list of internet domain names.

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Nearly 20% Growth in Online Ad Spending Expected in 2007
22-1-2007
Print and broadcast budgets are dropping as the budget share of online advertising continues to grow rapidly, according to studies in the US.
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Market United Create Splash with BankWest Summer Sale
15-1-2007
Perhaps you have seen the billboards around already… the BankWest Summer Sale is now on!
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CSBP Project Seeds Sown
7-11-2006
Market United have commenced work on the CSBP Digital Strategy, following the successful tender for the project earlier this year.
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United Credit Union Site Helps Unlucky in Love
1-11-2006
Unlucky in love? If you have ever broken up with someone over money matters, the fictitious Association of Financially Related Breakups (AFRB) could be just what you need.
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Hawaiian Assigns Market United
5-10-2006
Property group Hawaiian have appointed Market United to assist in a web development project.
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Synergy Get Greener with Market United Calculator
14-9-2006
It’s no secret that using less energy can help to reduce carbon emissions. Now Synergy has made it easier for their customers to reduce their energy usage, saving money on their energy bills and helping out the planet at the same time.
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It\'s A Case of Wine for Market United
28-8-2006
Market United has been appointed to assist in the development of the new Howard Park and MadFish Wines websites.
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Video Stars in BankWest Campaign
25-8-2006
Market United was recently appointed to develop the creative and media components for the BankWest Lite MasterCard campaign.
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Market United Development Team gets a Red Hat
17-8-2006
Marcus Collier, Technical Manager at Market United earned the status of 'Red Hat Certiified Engineer' last week, following the completion of an exhaustive Red Hat Enterprise Linux course and practical assessment.
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Minti grows up
31-7-2006
Minti, the world’s first parent-to-parent advice site (architected and developed by Market United) has flourished to become a unique blend of all the latest Web 2.0 features
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CSBP appoints Market United
27-6-2006
Market United has successfully tendered for CSBP Fertiliser's digital and online marketing services account.
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Home and StateWest choose Market United
30-5-2006
Market United is pleased to announce that it has been selected by the soon to be merged Home Building Society and StateWest Credit Society to handle all digital marketing requirements including online advertising, web site development and search engine marketing.

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Market United Launches Minti
8-3-2006
The public beta of Minti – Powered by ParentsTM (www.minti.com) was launched by Market United today to make it easier for mothers and fathers around the world to be the best parents they can be.
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Biggest Internet Marketers Rate Forecast for 2006
27-1-2006
It seems that the biggest buyers in online media are spending more and gaining more on Pay for Positioning (or P4P) ads according to a new study from MarketingShepa’s third annual ad:tech study.
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Google Tests Pay-Per-Call Ads
8-12-2005
Google is testing a pay-per-call feature in ads appearing on its search engine results pages.
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E-Newsletters Must Survive the Preview Pane
30-11-2005
Subscribers of B2B newsletters tend to read e-mail in the preview pane function of their e-mail client. That's one of the findings of the "Strategies for Addressing the Challenges of preview Panes and Disabled Images" study released by e-mail marketing firm EmailLabs.
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Search Usage Spikes As A Daily Online Habit
22-11-2005
Search engine usage emerges as an integral Web tool. A report released jointly by Pew Internet & American Life Project and comScore finds the percentage of search users almost equal to those who use e-mail.
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Yahoo library to rival Google
14-11-2005
US internet giant Yahoo! has unveiled plans to take on its arch-rival Google by launching an ambitious digital library that will make the full text of millions of books available online.
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The Internet is Back
4-11-2005
THE market for internet companies to go public is back, but only with provisos and with private equity firms increasingly calling the shots, the managing director of Goldman Sachs' hi-tech group said.
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Google Casts Wider Net
26-10-2005
GOOGLE is tripling the number of web pages that its system can search, seeking to upstage rival Yahoo in claims to be the world's widest web search.
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Mobile Users Will Take a Few Ads
17-10-2005
Mobile phone users may be receptive to relevant advertising, if done correctly. That's according to a report called "Mobile Advertising, Brands and Affinity Marketing" from research firm In-Stat.
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Market United finalists in prestigious Internet Awards 2005
8-10-2005
For the second year in a row, Market United has garnered a coveted finalist position in the prestigious Australian Internet Awards.
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Ten Years of Search Terms
5-10-2005
With 10 years of watching Web users search under its belt, The Lycos 50 has released a recap spanning from September 1995 through the week ending September 17, 2005.
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Net plan for capital
27-9-2005
CANBERRA could become the first Australian city to provide its population with digital network access anywhere and anytime across its CBD and suburbs.
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Yahoo to overhaul web email
19-9-2005
Yahoo is upgrading its web mail service, Yahoo Mail, to make it run more efficiently and quickly, the internet company said.
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Dotcom\'s return from the dead
9-9-2005
Niklas Zennstrom and Janus Friis picked up $US4.1 billion ($5.3 billion) from eBay for Skype, Intel pumped $37 million into Unwired and it seemed the elevator pitch was firmly back on the agenda as investors once again courted smart technologies.
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Australian search firm takes on European business listings sites
1-9-2005
LONDON - Australian search company Local Search Technologies has established itself in London as it prepares to launch its services in Europe.
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Men are Media Hogs
24-8-2005
Media consumption habits of men and women differ, particularly on the Internet. A report from Forrester Research called "Men are from CNET, Women are from iVillage" identifies the divergence in men and women's behavior online, as well as with other forms of media.
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Surfing Is Up Among Australian Kids
16-8-2005
Australian children and teenagers are increasing their use of the Internet. But, as in the US, kids in Australia still seem to find television and music more important.
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PC Rules!
8-8-2005
The personal computer is rapidly replacing other consumer electronics appliances as the primary at-home communications and entertainment device.
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European Search Marketing to Grow Through 2007
29-7-2005
European search engine marketing (SEM) is expected to grow from €856 million in 2004 to three billion euros by 2010 according to "Europe's Search Engine Marketing Forecast, 2004 to 2010" from Forrester Research.
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E-mail Delivery Rates Up, Click Rates Mixed
21-7-2005
The latest trend reports from Bigfoot Interactive and DoubleClick found that more messages are reaching their destination, but fewer are being read.
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Rise of Online Finance Killing Off Loyalty
13-7-2005
The migration of financial services to the Web has empowered consumers to a degree that marketers should alter their acquisition strategies. That's the key finding of a survey commissioned by Yahoo! and OgilvyOne Worldwide and conducted by Forrester Research and Flamingo International.
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Internet Users in Overdrive
5-7-2005
A new eMarketer report examines the many ways broadband users are quickly transforming the Internet landscape.
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Getting the News Online
27-6-2005
New data from Nielsen//NetRatings shows newspaper users switching to online editions from print.
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LA Gear Targets Women in New Web Campaign
17-6-2005
L.A.-based agency davidandgoliath launched a campaign for footwear maker LA Gear that includes a roadblock on the Yahoo! mail homepage, a redesigned Web site and other placements.
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Car Insurance Shoppers Drive Online
9-6-2005
Studies from US analysts Keynote Systems indicate that the Web is fast becoming the primary resource for car insurance consumers.
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Video Ads Are Streaming In
1-6-2005
Streaming video ads and sponsorships number over 1 billion served each month, according to a new AccuStream iMedia Research report.
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Burger King Launches \"Sith Sense,\" New Viral Game
24-5-2005
Burger King has added Darth Vader to its roster of unsettling spokespeople with the launch of a new branded entertainment site by Crispin Porter + Bogusky.
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Internet Ad Spend Creeping up on TV
16-5-2005
Internet advertising revenue is growing at a faster clip than television advertising, which could slowly begin losing its global share of revenue in 2007, according to the latest ad spend predictions from ZenithOptimedia.
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Catalogue Shopping in Trouble as Online Retail Proves More Popular
6-5-2005
UK consumers are ditching their bulky home catalogues in favour of internet shopping as sales in products from mail order books are almost halved.
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Women take control of online shopping
28-4-2005
LONDON - The predilection of women to shop has translated seamlessly through to the web where women are for the first time spending more online than men, according to a report by Verdict Research.
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E-Commerce: 10 Years Old
20-4-2005
Now a full decade old, e-commerce amounts to a $140 billion business.
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Small Business to Make Big IT Investment
12-4-2005
Good news for the tech giants. The little guys are going to beat a path to your factory doors — starting now.
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Online Ad Spending Swells
4-4-2005
Advertising on local (US) online media properties is rapidly becoming a force to be reckoned with, according to a new research report from Borrell Associates.
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Simultaneous Web and TV Use Rockets 72 Percent
25-3-2005
The number of minutes adults spend simultaneously surfing the Web and watching TV has increased a dramatic 72 percent, from an average of 174 minutes per week in 2001 to 300 minutes per week in 2004, according to the latest "Media in Mind" survey by Universal McCann.
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Firms fail to provide answers online
18-3-2005
Leading UK companies are failing to provide online answers to simple customer queries, according to new research.
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Caution Sign for Yellow Pages
11-3-2005
A new survey shows that more consumers are going to Internet search engines for local shopping information rather than their phone books.
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Bigger not always better for search
25-2-2005
UK advertisers need to rely on more information than purely the size of a search engine’s audience when choosing where to spend their budgets for keyword placements, according to Web monitoring firm Nielsen//NetRatings.
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A New F-Word for Google Search Results
17-2-2004
A new study has added tangible evidence to the widely held view that top-ranking search results get the most attention from users, and that lower-ranking results are all but invisible to most people.
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Usability market to surge in 2005
9-2-2005
The usability market has come of age and is set to top the £100m mark in annual revenues during 2005, according to new research.
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Study: Video Key Opportunity for Online Advertisers, Publishers
27-1-2005
Online video poses an increasingly rich opportunity for both interactive advertisers and publishers, according to the findings of a new study by the Online Publishers Association (OPA).
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Tide of Visitors Flood Coldwater Challenge Site
19-1-2005
An online viral campaign for Procter & Gamble's new Tide Coldwater detergent drove 904 percent more traffic to Tide.com in its first week. Traffic increased by another 300 percent in the second week. That's according to statistics from research firm Hitwise.
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Web Users Fail to Identify Paid-For Search Results
11-1-2005
Many web users are still confused by the concept of search advertising, with only one in six being able to tell the difference between unbiased search results and paid advertisements, according to a new survey.
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Download sales beat CD singles for first time
3-1-2005
The UK music industry enjoyed strong growth in 2004 on the back of the growing popularity of legal downloads, according to the British Phonographic Industry (BPI).
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ineedhits.com revamped by Market United
17-12-2004
International web site promotion specialists ineedhits.com have received a complete site “overhaul” from Market United...
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Most Active Web Users Are Young, Affluent
9-12-2004
Internet users between the ages of 25 and 34, with household incomes over US$75,000, are more active online than the overall U.S. Web population. Most of these "young affluents online" are male and connected to broadband as well, according to a report by Jupiter Research.
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Online Advertising to Overtake Radio: Report
1-12-2004
Online advertising revenue is expected to enjoy "exponential growth" over the next few months, and to overtake radio's share of overall ad revenue, according to a media agency report.
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Internet Ad Spending Hits New Heights
22-11-2004
Internet ad spending topped US$2.4 billion last quarter, according to the quarterly "Internet Ad Revenue Report" conducted by PricewaterhouseCoopers (PwC) on behalf of the Interactive Advertising Bureau (IAB).
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Streaming Web Ads as Effective as TV: Study
15-11-2004
Video advertising on the internet has the same impact as television advertising, a new study has concluded.
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MU gives Tourism WA a facelift
5-11-2004
To coincide with Tourism WA’s new “The Real Thing” campaign, Market United have redesigned and revamped their westernaustralia.com web site to give it a fresh new look.
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Market United finalists in prestigious 2004 Internet Awwwards
28-10-2004
Market United has garnered a place in the finals of the 2004 Internet Awwwards for the online component of the Burswood Casino “Five Fiesta’s” campaign.
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Home-Brew a Party Favourite
13-10-2004
Market United’s recent digital marketing conference, Home-Brew, brought together some big names in the online marketing industry, and offered insight into advertising in the relatively new medium of the Internet.
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Look Here!
28-9-2004
What makes an effective web site that grabs and holds the attention of visitors? According to new research from Eyetrack III, there is a recognisable pattern to the way the human eye scans a web page, and this pattern could hold the key to a successful web site.
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Home-Brew
17-9-2004
When your offices are located in a renovated brewery that boasts a café restaurant, function centre and state of the art micro-brewery, what better place to host an industry conference than in your own back yard?
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A gift to Cancer Council WA
25-8-2004
The Cancer Council Western Australia will benefit from a new web site, built by Market United, to promote their fundraising event Relay for Life.
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Vive La Revolution!
12-8-2004
Hot new mobile communications provider Revolution Telecom revtel.com.au is launching a new MOBILE PREPAID brand of NO FRILLS AND LOW CALL RATES 24X7, and has brought Market United onboard to handle their online marketing needs.
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Market United score “giveaway” contract
2-8-2004
Market United has been contracted by voucherbank.com to redevelop their web site and manage the online component of their upcoming national marketing campaign.
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Hollywood advertising targets online audience
20-7-2004
Hollywood movie studios are recognising the power of the Internet as an advertising tool and are now spending more money in online advertising; moving their money away from traditional advertising mediums like television and print.
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Ineedhits.com needs Market United’s e-commerce expertise
5-7-2004
International website promotion specialists ineedhits.com plan to use Market United’s skill in design and creation of e-commerce websites in their upcoming site revamp.
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Advertising.com bought by AOL for US$435m
25-6-2004
Leading provider of results based digital marketing Advertising.com is to be snapped up by AOL for US$435m.
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Market United to participate in Digital Marketing Summit
18-6-2004
Market United have been invited by NineMSN to participate in the inaugural Digital Marketing Summit in Sydney on August 4th 2004.
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Can you kick it? MU Launches Addictive Viral Game
9-6-2004
Market United officially launched a viral marketing campaign today on behalf on leading international sports betting company IASBet.com.
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Connect South West appoints Market United to develop portal
4-6-2004
Following an extremely competitive tender Market United have been confirmed as the successful partner for a huge redevelopment of the South West online portal www.mysouthwest.com.au.
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Burswood engages MU as Web Developer
26-5-2004
Market united is pleased to announce that Burswood International Resort Casino today engaged Market United to
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The Police pick MU out from the line-up
19-5-2004
The West Australian Police selected Market United to develop a new micro site as part of a multi-channel campaign
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MU launches 3.99% Credit Card Campaign for BankWest
27-4-2004
Market United launched a comprehensive online campaign for BankWest today, promoting their new 3.99% Introductory Rate Visa Credit Card.
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Things are really brewing at MU
19-4-2004
Market United moved to new river front premises at The Old Swan Brewery today. The move comes as a result of
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Win an iPod Campaign goes live
1-4-2004
Market United, in conjunction with Core Marketing, launched an innovative online campaign for Central Tafe today.
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Market United helps Web Searchers Discover Western Australia
22-3-2004
Western Australian Tourism Commission (WATC) has now formally awarded the contract for Search Engine Marketing (SEM) services to Market United...
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Searching for Domain Names?
15-3-2004
CentralNic, an independent global domain name registry based in the United Kingdom, recently requested Market United's Search Engine Marketing expertise...
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Market United kicks a goal with BankWest
5-3-2004
BankWest recently selected Market United to design and promote their 2004 Footy Tipping website...
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TravelEasy travels faster with Market United
4-3-2004
Transperth chose to develop a competition microsite offering the prize of a year's free travel to all new and existing customers...
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Market United launches Quickflix on Yahoo!
20-2-2004
Quickflix.com.au one of the leading Australian DVD rental websites recently chose Market United as their online marketing agency...
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Market United develops online quotation engine for Burswood
10-2-2004
The InterContinental Burswood Resort Perth engaged Market United to develop an online system for accepting and managing quotations..
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Market United to build and launch national travel website
4-2-2004
Market United has been selected as technology and online marketing partner for a new national travel e-business initiative.
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Market United engaged by Public Tranport Authority (PTA)
14-1-2004
Market United was recently announced as the successful respondent to the PTA's request for an E-Marketing Agency.
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