News : CSBP Project Seeds Sown

7-11-2006

Market United have commenced work on the CSBP Digital Strategy, following the successful tender for the project earlier this year.

Initially, the project will involve taking a close look at the agricultural industry’s adoption of internet technology. Recent Australian Bureau of Statistics studies indicate that 53% of Australian farms use the internet as part of their agribusiness operations. When considering Western Australia only, 68% of all farms use the internet. This is only 9% behind the national internet usage rate for all categories of business, despite lack of access to ADSL infrastructure.

Following the analysis of the industry as a whole, Market United will conduct a Score Analysis and website comparison before the findings are presented to CSBP.

CSBP Limited is part of the Wesfarmers Limited Group, a major diversified Australian public company.