News : Parents Ride Web 2.0 Wave

19-3-2007

Parenting communities have moved out of the town hall and into cyberspace, thanks to Web 2.0 social networking technology.

“A study recently released by Nickelodeon shows that almost 98% of parents in the United States are online,” says Market United MD Marc Loveridge.

“In Australia, portals such as Minti.com are proving that parents are using Web 2.0 technology to share advice, resources and information that helps to make their lives easier.”

The rising popularity of parenting portals is drawing attention from marketers keen to nab a share of the spotlight. Even Disney is developing a section of their Disney Family website as a parenting portal.

Read more information on thriving online communities. For parenting advice and forums in Australia, visit Minti.com.