News : Murdoch University Discovers As Market United Uncovers Site

22-3-2007

Discovering ways to make the world a better place is what drives Murdoch University’s world-class researchers, and Market United are delighted to play a part in this quest.

This week has seen the launch of Murdoch University’s Discoverers site, developed by Market United.

The site is aimed at students in years 10, 11 and 12, mature age students and the teachers, parents and counsellors who have some bearing on the decisions made by prospective Murdoch students.

The online campaign was developed by the Market United team to run in conjunction with Murdoch’s TVC brand campaign.

Visitors to the interactive Discoverers site can create a personalised postcard which enables them to enter a competition to win a unique eco-tourism trip to explore Ningaloo Reef. The postcards are collectively used in image mosaics that appear on the site.

The site also offers a Figure Out Your Life interactive experience, which allows prospective students to answer a range of questions to determine the Murdoch University course that may be suited to them. Visitors can also find a range of research projects being undertaken by Murdoch’s own “Discoverers”.

Explore the site for yourself at discover.murdoch.edu.au