Online Marketing

You've heard the horror stories.

The website's design and function were agreed. The build went to plan. The costs were within budget.

Staggering then, that it doesn't get half the traffic you'd expected and doesn't even begin to deliver a meaningful ROI.

Not really. If the online project plan didn't have a traffic acquisition, conversion and retention strategy plugged in from the outset, it was doomed to be a well-kept secret.

So many companies sweat the detail when it comes to the design and build of a website - but forget online marketing.

At Market United, we take a holistic view of your web project.

We have a rule that campaign strategies can't even get to the planning stage unless they've carefully considered trafficking and advertising disciplines, and laid down some robust key performance indicators.

Whether you love it, hate it or choose to dismiss much of it as white noise - online advertising and marketing represents a huge source of revenue for advertisers and their digital agencies.

For us, its many facets add hugely stimulating and rewarding commercial and creative channels because they demand big ideas and bags of talent.

Great campaigns may owe much of their success to sensational creative, but in the online space, you can't always judge a book by its cover.

To be successful across all the measurement metrics, being effective also demands faultless technical implementation.

A great-looking HTML e-mail, for example, is worthless if it isn't built well, or if doesn't render correctly in all e-mail clients, dodge SPAM filters, and can't easily be measured for effectiveness.

A rich media campaign which directs thousands of users to a microsite is only as good as the server handling the sudden traffic surges behind it.

Understanding what delivers online success is the first step. Achieving it requires clear technical direction, tough programming standards and a rigid process for quality assurance.