Online Marketing : Campaign Tracking

You MUST Get On Your Own Campaign Trail

Tracking your campaign is vital in measuring its success.

Instead of using sniffer dogs or micro-chip implants, at Market United we have developed a system known as MUST (Market United Statistics Tracking) which is available to all of our clients for a one-off licensing fee.

MUST allows you to track clicks and conversions within your online campaign, so you can tell at a glance the elements of your campaign that your visitors are engaging with, and which parts they're not.

With the trusty assistance of MUST, you can compare the results of a number of traffic streams, for example the number of people visiting your site as the result of an email campaign as opposed to clicking on banner advertising. And just like a loyal beagle, MUST is at your disposal 24-hours-a-day, 7-days-a-week, displaying live data around the clock.

The information provided by MUST allows Market United to optimise your campaign so you get the best possible results and ROI. You can tell exactly where your online marketing budget is working, and where it may need adjustment.

The system's user-friendly interface provides a range of campaign analysis tools, which can tell you in a snapshot which advertisements (both online and offline) are driving qualified business to your site.