Online Marketing : Email & SMS Gateways

Y Mobi Mktg is Gr8

Sometimes, a little textual healing can go a long way.

So, if getting - and staying connected with your target audiences while they're on the move, fits your business development model, mobile messaging should be on your hit list of hot options.

Marketing via mobiles is relatively cheap, highly personalised, time-sensitive and effective. In one recent poll, 75% of text messages were recalled two weeks after they had been sent.

SMS (it stands for Short Messaging Service) is a simple application that can be deployed on almost any mobile handset.

The brief message is sent to a mobile device and can include any words or numbers, but it's extremely limited in size - rarely more than 160 characters in three or four lines.

Although mobile messaging is suitable for all audiences, it's teen-Oz which sits firmly in the sights of most marketers - not surprising when you consider that the mobile screen is something that most young Australians are staring at many times everyday.

It's this ability to enter into an interactive "conversation" with customers at any level, which is proving irresistible for several of our forward-thinking clients - who take the view that if a person can afford a mobile phone, he or she can surely be their potential customer.

The stats speak for themselves. SMS marketing response rates are up to 5 times higher than those of direct mail marketing, and the average response rate is 11%.

There are three main types of mobile marketing campaigns, and we have the experience to work out which ones are most likely to work best for you.

One-off push campaigns send promotional offers and notification of discount deals, and solicit either offline or online feedback. One-off pull campaigns such as so-called "adver-games" entice the recipient to take part in surveys, competitions and submitting photos. And finally, dialogue campaigns encourage target audiences to join reward-centric communities.

Meanwhile, Back at the Email Ranch...

The face of email marketing is ever-changing. The onslaught of constant developments in areas such as privacy policies, the SPAM Act, firewalls and filters, means it can be hard to keep up with the latest trends.

That's where we come in.

At Market United, we can help you to focus your eDM campaigns with outbound emails to your house lists. Our system provides for both HTML and text emails so you can match the needs of your customers.

Best of all, we provide the SPAM Act compliant "unsubscribe" functionality and keep on top of trends, changes and policies relating to email marketing. This leaves you to get on with what you're best at - looking after your business.