Online Marketing : Referral Systems

Revving-up the Referral Engine

Would you like to make your online advertising budget go further? Silly question, right?

A simple way to get value for money with online advertising is to incorporate a referral system into your campaign.

If you enjoy a quality customer experience - whether it is at a hardware store, hotel or beauty salon - chances are you will recommend that establishment to a friend or colleague. Word of mouth recommendation is one of the most effective marketing techniques known. Referral systems allow you to convert potential customers through "word of mouth", only it's literally "word of email".

The viral nature of the internet gives you the opportunity to ride the wave of email forwards traversing home PCs and offices around the country.

Pssst! Have you seen this?

If visitors to your micro-site enjoy participating in your interactive game, aspire to win a prize through your competition or find an e-newsletter particularly helpful, a referral system allows them to quickly and easily pass on the information to a friend, or several friends. Figures show that on average, referral systems generate at least one referral per entrant.

At Market United, building a referral engine can include creating an entry form, referral form, referral email and a thank you email for the person referring a friend.

If you want to spread the word of your campaign, products or services, contact us about creating a referral engine into your next campaign.