Websites : Content Mapping and Management

The success of a web site reflects how quickly its content can establish it as a sustainable and dependable source of current and relevant information.

Only when that primary goal has been met can the site begin its journey to becoming a must-visit point on the internet for its target audience groups.

Many of the companies who have turned to us for help with their web strategy have found the process of organising and writing content a daunting and resource-intensive task. Indeed, it's often the most time-consuming stage in the development cycle.

Content Mapping streamlines the challenge by placing content and its management under the spotlight during a programme of workshops; during which we ask:

• What content is required for each page?

• Can existing content be used?

• Who owns the content needed?

• What resources can be allocated to produce the content?

Armed with a clear map of content needs, it is much quicker and easier to identify potential content sources and commission new content where needed.

We have mapped and produced optimised content for several clients including:

• BankWest

• GESB

• HBF

• Curtin University