Websites : Website Strategy

You can't move forward, until we take a step back.

For our website strategy team, that means having a long hard look at the site you have today - and working closely with you to plan the one you'll need tomorrow.

Each Site Audit dissects the look, feel and performance of your site and benchmarks it against your competitors and recognised global best practice.

Typically, the process involves four steps - a score analysis, a review of key industry trends, stakeholder interviews, and recommendations.

The score analysis compares your existing site with that of your competitors. Our proprietary scoring system serves as a filter through which we pass your marketing activity, content, usability and visibility. We then evaluate the strengths and weaknesses of the site in these areas.

In our review of key industry trends, we look at how your existing and target audience groups currently use the digital channel to source information, communicate and buy products and services. Armed with the outcome, we can cross-match your site with those sites which perform well in your industry sector.

During the important one-on-one stakeholder interviews, we get a feel for the extent to which the existing site dovetails with internal and external expectations and assemble viewpoints on future requirements in a coherent, weighted order of importance.

Once collated and digested by our web design, development and online marketing consultants, the outcome of the audit is revealed in a set of detailed recommendations; from which we can draw conclusions and work with you to devise the optimum strategic adjustments.